Diverse Expertise Across the Globe

Adri Christiawan helps clients articulate their story, engage with the right target audiences and build stakeholder support.

He counsels clients on strategic communications planning, day-to-day execution, media relations and social media content strategy with the main objective to keep client’s audience informed and engaged.

Adri worked as a news and radio journalist for more than a decade before moving into strategic communications and public relations. His experience spans various industry sectors including ICT, automation technology, NGOs and banking.

Bronwen Evans works with clients to articulate their strategy and vision and loves distilling complex subjects into simple but compelling communications that reach the right people.

She specialises in financial and ESG communications and works closely with client teams to help them identify communications opportunities and deliver strategies to establish a positive reputation with stakeholders. She has broad experience supporting clients in the banking, telecommunications and government sectors.

Bronwen previously worked as a journalist and was the economics correspondent for Radio New Zealand, as well as a respected national commentator on financial, business and economic news.

Imelda Tobing draws on her deep understanding of political and business dynamics to help clients build common ground with diverse stakeholder groups.

She focuses on helping clients identify key risks, issues and opportunities with key stakeholders, such as policymakers and opinion leaders, so that they can strengthen their understanding and engagement with people who matter to deliver long-term, positive impacts for their businesses.

Imelda works with a range of organisations – from national and multinational companies to government agencies and social enterprises – to find practical, workable solutions that make a difference to business, governments and society.

Josephine Lapod believes companies must have a clear understanding of their identity and the social context within which they operate in order to deliver robust and meaningful stakeholder engagement.

She has finetuned her ability the deliver relevant and resonant people-first stakeholder communications through her deep experience working with global and local corporations, organisations, consulting firms and several United Nations agencies.

Josephine is a third culture multilinguist who has worked on managing crises, M&A, litigation, social marketing, market-entry, employer-branding and rebranding communications across a wide range of industries.

Lindsay has a passion for helping organisations deliver authentic communications to build trust across the stakeholder landscape and demonstrate their purpose in action. With a focus on building capability to articulate and amplify their purpose, mitigate communications risk and celebrate their success, she has a keen interest the start-up sector and emerging sustainability technology.

She has a wide range of experience in listed and private companies, across financial services, consumer technology, media, telecommunications and sport. With this comes a broad network across the Australian business landscape, and a deep understanding of the regulatory and corporate governance environment.

Nattha Chiamchirungkorn supports clients with strategic communications that tailor stories to engage target audiences across a variety of channels, from internal communication platforms to media.

She specialises in helping clients communicate new technology platforms to customers and advises clients across banking, education, tourism, healthcare and law. She is also experienced at organising events and training and acting as an interpreter.

Nattha has worked in human resources and employee engagement with previous experience in the Thai banking and global FMCG sectors.

Nonglak Pungprawat helps clients understand and deliver effective communication to earn the trust of their stakeholders.

She focuses on helping clients develop effective internal communications that resonate with people on a human level and help improve the employee experience. She also supports clients in simplifying their messaging, so it better connects with stakeholders.

Nonglak has deep experience in the banking and financial services sector and has provided counsel to companies working in tourism, FMCG and sustainability. She is fluent in Thai and English.

Rebecca Smith works with organisations to transform complex corporate messages into engaging story-led content that connects with an audience.

She draws on her extensive experience in communications and digital marketing to help clients develop compelling stories that are tailored to the specific needs of their target audiences and the digital channels they engage with.

Rebecca’s career spans London and Sydney where she has worked across a range of sectors including non-profit, education, tourism and retail for organisations including IKEA and Visit London. She also helped build the marketing and communications for Mable, a fast-growing Australian health-tech start-up.

Shreya Varadarajan enjoys crafting meaningful narratives that bring organisations and audiences closer to each other.

With a background in media production and content writing, she understands that storytelling isn’t a sales pitch – it’s a powerful narrative that finds common ground, creates and reinforces trust and establishes commitments for future action.

A strong advocate of sustainability, Shreya helps companies better communicate their contribution to a greener world and build constituencies of people who share their values and vision.

Yap Hsin Chen brings a strong background in fast-moving consumer goods to corporate strategic communications at BBG.

With skills honed in Singapore and around the region, she has worked with some of the biggest names in arts and food and beverage on multi-million-dollar campaigns.

Fluent in English and Mandarin, she has a well-developed understanding of how to reach and engage audiences, and develop integrated communications strategies that clearly articulate actions, values and identity for clients.

Alma Azahari helps clients understand their stakeholder expectations and build their goodwill.

Her robust analytical skills are supported by her extensive research and audit experience.

Alma also leverages the administrative, office management, and accounting background to provide executive assistant support to our Indonesia managing director.

Chanunya Satapanawattana crafts effective communication strategies for clients in both English and Thai, ensuring that they can be effectively implemented across all stakeholders.

She counsels clients on how to help clients develop the relationships they need to build their reputations and achieve business success with and increasing focus on sustainability and ESG communications.

Chanunya draws on her previous professional experience in corporate and marketing communications, brand management, and marketing and sales, to help current clients build engaging narratives.

Jacqueline Smith focuses on developing strategies that help clients deliver positive outcomes by effectively communicating change, funding, rebranding, thought leadership and crises.

She draws on her skills as a storyteller, connector and former journalist to help clients develop communications that have a direct and proactive impact on their businesses and organisations as well as their stakeholders.

Jacqueline previously worked with tourism boards on their PR campaigns, representing New Zealand in Southeast Asia, and shaping the perception of destinations including Quebec, Chicago and Emilia Romagna (Italy) in North America.

Karl Sharpe combines sharp storytelling skills with a deep understanding of digital audiences and how technology and user behaviour combine to influence communications and discoverability.

He has a strong tech focus and has worked with diverse clients across key sectors including telecommunications, banking, insurance, fintechs and consumer brands. Karl enhances his storytelling ability to craft the right message for the right audience with deep experience in using user behaviour data to refine and target their message.

In addition to his strategic communications skills, Karl has more than 20 years’ experience in content planning, digital marketing and data driven communications, including SEO, paid media and social media campaigns. He is also experienced in agile working processes.

Melissa Woon enables companies, organisations, brands and their leaders to build reputation and goodwill.

She counsels clients across Asia-Pacific on how to develop and execute corporate and financial communications programmes as well as on reputation and crisis management and supporting stakeholder and public engagement strategies.

Melissa has handled complex cases involving litigation, malpractice, management fallout and negative publicity arising from complaints, as well as related international media management strategies.

Nicky James makes things happen across BBG by drawing on her extensive experience in executive office management, executive support, stakeholder management, strategic planning, organisational development, governance and business process improvement.

She helps the group work like a well-oiled machine by overseeing administrative functions, HR and IT, developing new policies and procedures, ensuring systems are in place and efficiencies maximised.

Nicky also provides executive assistant support to our Chair, Australian-based Group Managing Director, and New Zealand Managing Director.

Piet de Jong applies a distinctive social capital lens to advising clients on issues and opportunities in business leadership, strategy, reputation and stakeholder relations.

He loves helping business leaders and organisations find their authentic voice and build stocks of social goodwill to succeed in their chosen sector.

Piet moved into consulting with a background in sociology and has been a strategic advisor for more than 25 years through some of best and worst days for New Zealand and Southeast Asian business – spanning forestry, farming, developing properties, shipping, logistics, aviation, infrastructure, banking, dairy and iwi enterprise.

Sangeeta enjoys bringing a touch of creativity into crafting impactful stories that resonate with our clients' stakeholders.

Throughout her career, she has navigated the diverse landscape of the Asia Pacific markets, providing services to clients in corporate and finance, consumer and hospitality, as well as healthcare and agriculture sectors. Her passion lies in the convergence of corporate strategy and stakeholder engagement, giving her the ideal opportunity to undertake meaningful work that shapes the future of our world.

Being somewhat of a generalist, Sangeeta revels in immersing herself in various sectors, eagerly getting her hands dirty to learn and expand her knowledge on effectively communicating the stories that truly matter.

Suphang Rujanawech combines deep analytical thinking with finely honed writing and translation skills to help clients communicate their stories to different stakeholders in relevant ways.

She focuses on investor relations and financial communications counsel that helps clients find new opportunities for engaging and building trust with the investment community.

Suphang previously worked as an IT consultant. She is fluent in Thai and English and has translated books on Buddhism into Thai.

Anusorn Deeraksa believes in the power of storytelling to help companies build their relevance with audiences.

He specialises in understanding and communicating complex ideas in Thai and English.

Anusorn worked for one of Thailand's leading publishers as a journalist, editor, writer and translator for more than a decade, as well as the marketing communications manager for a high-end shopping complex.

Gareth Marshall focuses on developing compelling stories that help clients grow their business and enhance their reputation among their stakeholders and audiences.

He guides clients through complex topics by creating clear and relatable stories that ensure individual issues are connected to strategic goals. During his career he has led teams of writers and creators, managed crisis issues, and led media training for executives.

Gareth has experience in publishing and media, public relations and marketing and communications roles, and has led award-winning consumer product campaigns as well as managing communications for international businesses in a diverse range of industries including finance, technology, property, and automotive.

Jiao Tan shapes authentic brand narratives for companies that focus on engaging diverse stakeholders.

She specialises in reputation management for Chinese companies going abroad and multinational companies seeking growth opportunities in China. She has extensive experience advising multinational companies on their public affairs strategies in China.

Jiao has previous experience as a corporate and financial communications specialist working across a wide range of sectors including manufacturing, automotive, energy, financial services and luxury.

Lin Hui Hui has spearheaded public relations campaigns across Asia for a range of companies – from leading MNCs, to regional businesses and hungry start-ups.

She understands that no matter how big the company or how wide its market, audiences are increasingly looking to businesses for leadership, and a vision that’s innovative, intuitive and empathetic.

As a former journalist and copywriter, Hui Hui brings together authenticity, data and the human factor to create compelling narratives that inform, inspire and turn ideas into action.

Mohammad Farhan helps companies build and simplify communication strategies that focus on understanding and supporting the needs of various audiences.

He develops internal and external communications that help clients deliver messages to the right audience in a way that fosters the relationships they need to build their reputation and achieve business success. He supports clients ranging from start-ups, associations and governing bodies across to telecommunications, fintechs and agriculture.

Farhan has previously worked in HR, marketing communications, brand management and sales.

Nikki thrives on creating meaningful and deep-rooted connections between organisations and their audiences by crafting narratives that resonate, connecting their goals to the needs of the people they serve.

With past experience in a multinational advertising agency, she has also honed her skills in crafting strategic digital and social media campaigns for well-known brands, from bustling F&B scenes to sleek automotive launches.

Nikki holds a Bachelor’s Degree in Business Management from the Singapore Management University.

Piyachat believes that keeping stakeholders informed is the foundation for building social capital. She does this by connecting clients with media and key opinion leaders and spearheads activities across the firm ranging from media relations strategy, planning, and pitching, to day-to-day execution to help support clients on media related affairs, with a focus on helping clients understand Thailand’s media and influencer landscape.

She also supports event management for clients across all sectors and industries, including but not limited to finance, corporate communications, energy, sustainability and industrial companies.

Piyachat is an expert in media and influencer relations with more than seven years of experience. She has worked with a diverse range of industries such as technology, streaming, finance, trade, automotive, insurance, energy and sustainability. She is a specialist in technology and gadget media and has strong interpersonal and verbal communication skills.

Sarah Redfern ensures group financial operations run smoothly, in accordance with legislative requirements, company policies and strategies, and best practice.

She provides financial support to senior management across the group, helping them with strategic planning, budgeting, monthly reporting, and account resourcing levels.

Sarah has a broad range of commercial experience, having spent the earlier part of her career working for some of New Zealand’s most iconic brands before basing herself in the UK for many years where she gained valuable international experience.

Tiffany Sandrasageran is a trusted advisor in government relations, crisis communication, public affairs, and public diplomacy, helping organisations navigate policy and communication challenges while building meaningful engagement with governments and key stakeholders. She counsels senior executives on thought leadership and reputation management, ensuring they communicate with clarity, credibility, and strategic impact.

Previously, as Press Secretary to Singapore’s Foreign Minister, Tiffany provided strategic communications counsel on complex geopolitical issues, shaping global narratives and bolstering international reputation. She has worked across key areas of the Singapore Government, including the Prime Minister’s Office, Ministry of Foreign Affairs, Ministry of Digital Development and Information, and Ministry of Manpower, to develop national communications and stakeholder engagement strategies.